Mark Zuckerberg: Threads has ‘slightly below’ 100 million month-to-month energetic customers

Meta’s more and more aggressive push to promote Threads appears to be paying off. Mark Zuckerberg mentioned the app at present has “slightly below” 100 million month-to-month energetic customers, and that he thinks there’s a “good probability” the app might attain 1 billion customers within the subsequent couple of years.

“I assumed for a very long time, there must be a billion-person public conversations app that is a little more optimistic and I feel that if we preserve at this for a couple of extra years, then I feel we have now probability of reaching our imaginative and prescient there,” Zuckerberg mentioned in the course of the firm’s third-quarter earnings name.

Threads’ progress has been carefully watched since its July launch. The app noticed 100 million sign-ups in its first week, however shortly noticed engagement drop off amid complaints about restricted performance and feeds flooded with posts from manufacturers. However Meta has steadily added new options, and engagement appears to have rebounded in current weeks as Elon Musk makes unpopular adjustments to X, like stripping headlines from hyperlinks. The Wall Road Journal reported this week that Threads has not too long ago succeeded in attracting former “energy customers” from X.

Threads’ progress wasn’t the one vivid spot for Meta, which reported simply over $34 billion in income for the quarter, a 23 % enhance from final yr. There are not any 3.9 billion individuals who use one of many firm’s every month, a brand new excessive for the social media firm. Throughout a name with analysts, Zuckerberg mentioned that Meta’s current deal with “effectivity,” which resulted within the firm shedding greater than 20,000 jobs during the last yr, has been an efficient technique that can proceed as the corporate faces “a really unstable world.”

Zuckerberg additionally shared that Meta can be more and more centered on generative AI going ahead. “We’ll proceed deprioritizing quite a few non-AI tasks throughout the corporate to shift folks in direction of engaged on AI as a substitute,” Zuckerberg mentioned.

These AI investments, nonetheless, gained’t come on the expense of latest spending on the metaverse. Actuality Labs, Meta’s division overseeing its AR and VR spending, continued its multibillion-dollar shedding streak. Income from Actuality Labs sank to only $210 million, with losses climbing to $3.7 billion for the quarter and greater than $11 billion because the begin of 2023. Meta CFO Susan Li mentioned the losses had been anticipated to speed up additional within the coming yr as a consequence of “ongoing product improvement efforts in augmented actuality/digital actuality and our investments to additional scale our ecosystem.”

Zuckerberg, who has not too long ago tried to spotlight AI advancements inside AR and VR, mentioned that the know-how has the potential to reshape all the firm’s companies. “Generative AI goes to remodel meaningfully how folks use every of the completely different apps that we construct,” he mentioned.

This text initially appeared on Engadget at

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